Mitsubishi and its three-pointed fan, or Mercedes-Benz and its three-pointed star – it isn’t very often that we stop and question an automotive manufacturer’s insignia. Altered over generations, the logos we encounter daily, encompass years of history, heritage and several concealed meanings.
Audi
Like many automotive manufacturers, Audi consolidated multiple companies into a single business in the 20th century. While early logos show four company names each within their own ring (Audi, DKW, Horch, Wanderer), the text has disappeared over the years, but the interlocking rings remain.
Infiniti
Infiniti’s rather unique logo with two central lines, symbolizes a road leading into a vast unknown expanse – quite fitting for a brand that’s constantly redefining benchmarks.
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Maserati
Created by Mario Maserati, the iconic trident is based on the statue of Roman God Neptune in Piazza Maggiore, Bologna and features the colors red and blue to acknowledge the city.
Mazda
Connoting its ability to soar to new heights, the Mazda logo as we know it today was introduced in 1998 and evokes an image of a pair of wings in flight. Symbolizing the brand’s flight towards the future, the encircling ring implies the brand’s readiness for the 21st century.
Mercedes-Benz
The Mercedes-Benz three-pointed star is one of the most iconic logos in the automotive realm and represents the brand’s three aspirations: to make travel easier on land, water, and in the air.
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Mitsubishi
In use since 1870, the Mitsubishi logo symbolizes three chestnut leaves and three oak leaves arranged in a three-pointed fan, and comes from the family crests of Iwasaki and Yamanouchi.
Subaru
A reference to Pleiades, a cluster of stars in the constellation of Taurus, the six stars on the Subaru logo are a prominent sight in the Japanese sky and have guided travelers for years on end.
Volvo
Volvo’s logo, a circle with an arrow pointing out, is an ancient chemical symbol for iron. It's one of the oldest ideograms in Western culture and intendeds to depict modern design.
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